Late last fall, Levi's started a campaign that completely captured me - I (heart) good advertising, esepcially advertising that only a select audience will actually pay attention to. This commercial is so dark and spooky, it draws you in and sort of scares you a little...like something serious might happen and you should pay attention, but beware!
MJ liked it too - the first time we saw the commercial, we took stabs at the author of this prose.
"Woody Guthrie" - my hypothesis (which I still think is a decent guess)
"Robert Frost" - MJ's answer (which is also pretty decent)
The correct answer? Walt Whitman.
Have you your sharp edged axes?
We must bear the brunt of danger.
Wednesday, January 13, 2010
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